Whirlpool Corporation Launches New Online Resource for Building Industry Professionals
"The goal of Whirlpool Pro is to provide building professionals with tools that allow them to better serve consumers," said
Builders, designers, architects, distributors and other industry professionals will find information to help them build their business, including insights about
Major features of the new site include:
- Unique Resources and Tools: New resources that are designed to simplify the selling process for each trade professional.
- Valuable Background on Homeowners: Background and analysis that helps trade professionals understand and address consumer trends.
- News on the Latest Innovations: Details on the latest products and technology from
Whirlpool Corporation, as well as insights from the people who helped create them.
- Information On-the-Go: Enhanced search capability and greater mobile compatibility to allow users to quickly access information anywhere.
In addition to the new website, the company recently kicked off an industry-focused marketing campaign about the power of collaborating with
The campaign features advertisements in various industry publications, and leads users to the new Whirlpool Pro site. Whirlpool Pro has replaced Inside Advantage, the company's former trade website.
For more information, or to sign up for email updates, visit www.WhirlpoolPro.com.
ABOUT WHIRLPOOL CORPORATION
1Based on most recently available publicly reported annual revenues.
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