Vessi™Fermentor creates Ready-to-Drink Beer in a Fraction of the Time
BENTON HARBOR, Mich.--(BUSINESS WIRE)--
Whirlpool Corporation along with Indiegogo announces the launch of the
Vessi™ Beer Fermentor and Dispenser system for home brewers. The patent
pending Vessi™ system ferments, carbonates and dispenses home-brewed
beer in as little as seven days*, compared to other beer fermenting
methods that can take four weeks or longer.
Whirlpool has launched the Vessi™ fermentor exclusively on Indiegogo,
the global crowdfunding platform, to engage directly with a worldwide
community of early adopters and validate the market for a
consumer-driven product that crafts great tasting beer time and time
again. Through the Indiegogo campaign, Whirlpool will be able to connect
with its potential customers and evaluate what they need and want in a
beer fermentation system.
According to the American Homebrewers Association® there are an
estimated 1.2 million homebrewers who collectively produce 2 million
barrels of homebrew a year in the United States, and Whirlpool has
identified a consumer need for an easier and faster beer fermenting
method. W Labs™ - a division of Whirlpool Corporation that helps bring
innovative appliance ideas to life - designed the Vessi™ fermentor as a
pressure and temperature controlled system that enables home-brewers to
ferment and serve beer straight from the tap in days rather than weeks.
The revolutionary Vessi™ system gives home brewers the ability to
control the fermentation process and have confidence in their results
every time.
"The traditional fermentation and carbonation stages for home-brewers
can be tedious, cumbersome and require many steps in order to get the
perfect brew," said Noel Dolan, senior manager, Open Innovation &
Strategic Partnerships at Whirlpool Corporation. "We knew there had to
be a better way. At W Labs™, we've been researching, testing, designing
and rethinking the entire beer brewing process and what's resulted from
that is the Vessi™ system. With the Vessi™ fermentor, we're taking the
stresses out of the fermentation stage for homebrewers and allowing them
to focus on what they love about beer making."
"Whirlpool Corporation is one of an increasing number of successful,
established companies who are turning to Indiegogo to launch new
products," said Jerry Needel, head of Indiegogo's Enterprise
Crowdfunding service, which helps large companies validate and launch
product concepts. "Crowdfunding on Indiegogo is a great way for
successful companies to test the market for their products and turn
Research and Development into a driver of pre-sales."
This collaboration is the latest example of how Indiegogo's Enterprise
Crowdfunding service is enabling large, successful corporations to
engage with Indiegogo's vast audience of early adopters, entrepreneurs
and makers to validate and optimize product concepts, as well as source
new innovations. Enterprise Crowdfunding was launched in January of this
year and industry leaders including Harman International Industries
(NYSE:HAR) and Arrow Electronics have used the service to source and
launch innovative products faster and with less risk than ever before.
The state-of-the-art Vessi™ fermentor includes a single tank system
that's sealed, pressurized and temperature-controlled to craft the
perfect beer. With its single tank design, the Vessi™ fermentor also
allows users to reduce key risks in the home-brewing process, including
contamination, oxidation and imperfect temperatures. The Vessi™
fermentor retains the beer's carbonation throughout the fermentation
process, rather than the complicated multi-step carbonation process
typically used by other home-brewing systems.
The Vessi™ Beer Fermentor and Dispenser can be supported on Indiegogo at https://igg.me/at/VESSIFERMENTOR.
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*
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Based on a light blonde ale beer at 3.3% ABV and use of
clarification agent
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About Whirlpool Corporation
Whirlpool Corporation (NYSE:WHR) is the number one major appliance
manufacturer in the world, with approximately $21 billion in annual
sales, 97,000 employees and 70 manufacturing and technology research
centers in 2015. The company markets Whirlpool, KitchenAid,
Maytag, Consul, Brastemp, Amana, Bauknecht,
Jenn-Air, Indesit and other major brand names in nearly
every country throughout the world. Additional information about the
company can be found at WhirlpoolCorp.com,
or find us on Twitter at @WhirlpoolCorp.
About Indiegogo
Indiegogo is the place for entrepreneurial projects to move quickly from
concept to market, amplified by a community of backers who believe the
world benefits when every idea gets an equal shot at success. Indiegogo
empowers people around the world to fund what matters to them. As the
world's first crowdfunding platform, campaigns have launched from almost
every country around the world with millions of dollars being
distributed every week due to contributions made by the Indiegogo
community. At its core, Indiegogo is the equal opportunity platform
dedicated to democratizing the way people raise funds for any project
-creative, entrepreneurial or cause-related. The company was launched in
2008 and is headquartered in San Francisco, with offices in Los Angeles
and New York. For more information, visit Indiegogo.com
and follow us at Twitter.com/indiegogo
and Facebook.com/indiegogo.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160531005351/en/
Whirlpool Corporation
Monica Clark, 269-923-7405
monica_t_clark@whirlpool.com
or
Indiegogo
Jason
Feldman, 212-319-3451 ext. 644
Jason@goldin.com
Source: Whirlpool Corporation
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